new strip unveiling
Rugby Lions will be publically unveiling their new 2013-14 kits at an open day on Saturday 31st August; the event taking place at Webb Ellis Road, ahead of a tough game against Rushden.
In total, over 300 kits sets have been ordered from renowned Warwickshire supplier Akuma - who supply many first class teams, and pride themselves that all kits are of the very highest quality and are UK manufactured.
Both the mens and ladies teams have been equipped with both white, and striking black tops; the latter being used in conjunction with black shorts to produce an 'all black' effect. For special matches, including the appearances on BT Sport, the First IX will please the traditionalist by also sporting an all-white kit of white shirts and white shorts - being one of only three teams in England able to do so; with Rugby School and England - of course - being the other two afforded this privilege.
All kits feature subtle branding from club sponsor, and multi-billion Euro robot manufacturer, KUKA. All kits also feature a charitable message, intended to increase awareness of the various team's chosen charity. For the senior teams - both ladies and men - this will be the Warwickshire and Northamptonshire Air Ambulance, and for the junior teams - following input from the players themselves - it will be the Warwickshire Young Carers Project.
The season starts with a special Children In Need shirt, that will be auctioned in support of the charity, the promotion of which is keyed-in with The Lions much discussed appearance on BT Sport's rugby programming for the coming season.
Additional shirt sponsorship is also provided by Rugby-based business 'CV22 Rugby; who have significant and exciting plans in and around the town of Rugby, which at the current time are scheduled for imminent announcement.
Warwick Aldersley, one of the founders of Akuma Sport commented: "the new Lions kits are a fantastic and striking design. Not only will they look great on the pitch, but I can see great demand for replica tops too. The all-white simplicity of the 'traditional' Lions shirt is complimented by a daring and arresting all-black opposite. We were proud and honoured to have been chosen by a club with a history as auspicious as the Rugby Lions to be kit supplier, and to have played a part in the production of such a wonderful array of clothing has been great'.